German sportswear brand Adidas has released their growth strategy until 2025 in a document titled “Own the Game”.
The report highlighted a number of goals, including doubling e-commerce sales, an 8-10 percent rise on revenue sales by 2025, and shifting to an innovative mindset amongst the company.
Also, lack of female workers in the organisation was another key section of the report published by the sportswear brand.
Commenting on the report, Adidas CEO, Kasper Rorsted, said growth of the brand will continue under new innovations.
“Together with our more than 60,000 Adidas employees, I look forward to executing our new strategy. Own the Game will enable us to continue growing in an attractive industry, gaining market share, and creating sustainable value for all our stakeholders,” Rorsted said.
“By 2025, Adidas will be stronger, more sustainable and more digital than ever before,” he added.
The report also said there were many negative impacts due to the COVID-19 pandemic however, at the same time there were many positives things such as doubling of sales in North America and Greater China, with a $12.6 billion increase in sales in that period.
Meanwhile, Adidas has also signed a partnership with interactive fitness program, Peloton.
Terming the deal as a huge potential for success, Adidas GM of global training, Aimee Arana said in a statement: “Together we see great potential to surprise and delight our highly engaged communities by multiplying the power of both brands in a number of exciting ways.”
“Our shared values around well-being, inclusivity and community provide an incredible foundation and we look forward to bringing these brands together,” she added.