The Walt Disney Company has confirmed that its streaming head Kevin Mayer is quitting to join as the Chief Executive of the short video app TikTok. Mayer will also have the additional responsibility as the TikTok owner company ByteDance’s COO.
Mayer will join ByteDance on June 1st.
“I’m thrilled to have the opportunity to join the amazing team at ByteDance,” Mayer said. “Like everyone else, I’ve been impressed watching the company build something incredibly rare in TikTok – a creative, positive online global community – and I’m excited to help lead the next phase of ByteDance’s journey as the company continues to expand its breadth of products across every region of the world.”
Rebecca Campbell, Disney’s direct-to-consumer efforts chairperson, will take charge of Mayer’s responsibilities.
“Kevin has had an extraordinary impact on our company over the years, most recently as head of our direct-to-consumer business,” Disney CEO Bob Chapek said in a statement.
ByteDance, while confirming, Mayer’s appointment has stated that he will be responsible for “driving the global development of ByteDance, as well as overseeing corporate functions including corporate development, sales, marketing, public affairs, security, moderation, and legal.
“In his role as COO, Kevin will lead music, gaming, Helo, emerging businesses, and will serve as CEO of TikTok, leading the rapidly growing platform as it continues to build its global community of creators, users, and brands.”
In his new role at TikTok, Mayer will have a challenging task of guiding one of the most popular apps worldwide and keeping it competitive against other social media giants like Facebook and Snapchat.