Gameloft, Zee5 join hands to launch gaming platform

Mobile entertainment gaming company Gameloft Distribution Solutions has announced a partnership with ZEE5 to launch an online gaming platform. The partnership will see curation of high-quality snackable hyper casual online games to deeply engage audience by adding a dose of thrill and competitiveness for the users.

Rajneel Kumar, Business Head Expansion Projects and Head of Products, ZEE5 India said, “We want to be the country’s entertainment super-app and our partnership with Gameloft is yet another step in that direction. We are constantly evolving as a platform and now boast multiple offerings for a diverse set of audiences and taste clusters – from bespoke content library across Originals, Movies, Catch-up shows to Kids content and Music. With PLAY5, it is yet another use case that we have added by staying true to our philosophy of being a super-app. We are committed to making ZEE5 reach out to consumers at every stage of their life and serve uninterrupted entertainment via various offerings anytime, anywhere.”

“We are committed to the true potential of gaming in India and therefore had been continuously working towards offering content in the manner which offers ease of consumption for the masses & our online games enables mass casual users to have a shot of adrenalin to pump up their energy levels. Gameloft shall continue to strive towards offering gaming in a manner which suits the larger section as they evolve. We are pretty convinced that with a Partnership with Zee5, a leading entertainment player on digital space, we shall have rapid adaptation and transmission of gaming into the world of uninitiated” explained Florent Vallauri, Managing Director South East Asia Pacific(SEAP) at Gameloft. “Gameloft’s longstanding expertise in the mobile ecosystem allows us to create top performing platforms and services, adapted to the needs of each of our partners.”

The new PLAY5 games leverages Gameloft’s expertise in developing gaming services with ZEE5’s platform. Thanks to Gameloft’s offer, Entertainment Service providers can launch their fully customizable branded game services with monetization and full transparency on their analytics.


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