In a move to strengthen its association with the cash-rich Indian Premier League (IPL), boAt, an Indian based consumer electronics brand, has become the official audio partner of six teams this year -Mumbai Indians, Chennai Super Kings, Punjab Kings, Kolkata Knight Riders, Delhi Capitals, and Royal Challengers Bangalore.
Significantly, boAt has been partnering with the league teams since 2018.
This year, boAt will also be launching a limited edition of TWS Airdopes inspired by the insignia and colours of the teams, to cater to the fans of the respective teams.
To further strengthen its association with the league, the brand has also launched a digital campaign #SoundOfChampions, which will celebrate the winning moments and the brand’s love for cricket.
Taking a step further the boAt logo will also be present and displayed on the helmets and team caps of Punjab Kings and Royal Challengers Bangalore.
Commenting on the development, Aman Gupta, Co-founder, boAt said: “IPL is back to India and in its original summer window. Cricket has always been a religion in our country and the league will boost overall consumer confidence. We want to welcome the IPL teams back to India by launching TWS earbuds with the teams’ insignia.”
The lucrative league’s 14th season will begin on April 9 in Chennai with defending champions Mumbai Indians taking on the Virat KOhli-led Royal Challengers Bangalore.