Rising star of Royal Challengers Bangalore (RCB) Devdutt Padikkal has been roped in as th e brand ambassador of Eatfit ahead of the Indian Premier League (IPL) 2021 season.
India’s largest healthy food brand, Eatfit, in a press release, said that the association will be for four years.
Commenting on the development, Ankit Nagori, Co-Founder EatFit, said: “It gives me immense pleasure to welcome Devdutt Padikkal to the Eatfit family. This collaboration will foster and strengthen the brand as well as chart new growth trajectories for Eatfit. Padikkal’s unwavering commitment, youthful exuberance and passion for the game will certainly establish a connect with our target audience. His aura is in perfect line with the brand identity we are trying to carve for Eatfit and we hope that our customers resonate with this collaboration. We are excited to work on some fun campaigns with him.”
“I am thankful to Eatfit for getting me on board as their brand ambassador. I admire their passion and commitment to transforming the healthy food landscape in India. Their constant efforts to make healthy food cool and delicious at the same time is something that connects with me. I am proud to be associated with one of India’s most trusted and dependable food platforms and cannot wait to be a part of their future campaigns,” Padikkal said of the association.
Significantly, Padikkal took the 2020 season by a storm as he was the leading run-getter for RCB 473 runs at an average of 31.53.
In the recently concluded Vijay Hazare Trophy, Padikkal scored 737 runs in 7 matches with a staggering average of 147.4.