Sunrisers Hyderabad, the Sun Group-owned franchise, has unvieled a line of sponsors for the upcomingseason of the Indian Premier League (IPL), which will start on April 9.
While JK Lakshmi Cement Ltd. is the title sponsor, Ralco Tyres continues as a principal sponsor. The franchise has added Kent RO as another principal sponsor to its portfolio.
Jio, TCL, Dream 11, Jai Raj Steel, Nerolac and Colgate have all been retained as sponsors for IPL Season 14, with their logos and branding set to be prominently displayed on the team’s match kits.
On the other hand, Kotak Bank, Tyka, IB Cricket, Double Horse and Fancode will continue their respective deals with Sunrisres Hyderabad.
Commenting on the development, K. Shanmugam, CEO, Sunrisers Hyderabad, said, “We are excited to have so many coveted brands on board for the 2021 edition of Indian Premier League. Last year has been extremely tough for all of us, business-wise and personally.”
“However, with the incredible support of our invaluable sponsors and fans, we managed to beat the woes and come out strongly with a super successful season. We hope that our partnerships continue to grow from strength to strength and we come back even stronger this year,” he added.