Google, world’s most popular search engine, has signed a web stories partnership with Disney+ Hotstar for the ongoing 14th edition of the Indian Premier League (IPL).
After the partnership, Google users, who search #IPL or their favourite teams, will get live in-game web story match highlights during and after the game directly from Disney+ Hotstar.
“Excited to share our first ever #ipl2021 #webstories partnership with Hotstar live for every game this season. Just Search #IPL or your favourite team to get live in-game web story match highlights during and after the game directly from Hotstar,” Google Head of Search Product Partnerships, APAC Anuvrat Rao shared in a LinkedIn post.
“This compliments the ability to get official live stream links and post game highlights that have become a staple each season. Massive congrats to my stellar team of Prashant Kumar Nandita Rao Karan Agarwal along with the incredible team at Hotstar for pulling this off. Glad that during these difficult #covid times, with #socialdistancing and fans missing out on the action in stadiums, we are able to do our part to bring more of the #IPL magic to your homes directly,” he added.
In the ongoing season, which will witness 60 games, a record 115 number of brands will be seen across the Star Sports network channels and Disney+ Hotstar during the LIVE broadcast and programming.
Notably of these 115 brands, 18 lie within the sponsor category.