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IPL 2020: Brands continue to back champions despite COVID-19 concerns

IPL 2020: Brands continue to back champions despite COVID-19 concerns

Indian Premier League finances are not unaffected from the adverse impact of the COVID-19 pandemic. The Board of Control for Cricket in India, broadcast partners Star India and other stakeholders are fearing some decline in…

PUMA, LaLiga present Accelerate, Adrenalina official match balls

PUMA, LaLiga present Accelerate, Adrenalina official match balls

Sports company PUMA and LaLiga have unveiled the official match footballs to be used for all LaLiga Santander and LaLiga SmartBank for the 2020-21 season. The football comes in two iterations – the Accelerate, which…

NBA launches NBA Foundation to support ‘Black Communities’

NBA launches NBA Foundation to support ‘Black Communities’

The NBA Board of Governors has announced to contribute $300 million in initial funding to establish the first-ever NBA Foundation dedicated to creating greater economic empowerment in the ‘Black Community’. The Foundation is being launched…

Puma frontrunner to replace Nike as Team India kit sponsor

Puma frontrunner to replace Nike as Team India kit sponsor

German multinational sports brand Puma is tipped to be the front runner to replace Nike as the Board of Control for Cricket in India’s national teams kit sponsor and merchandising partner. The US multinational Nike…

No Federer, no Nadal for US Open for first time in this millennium

No Federer, no Nadal for US Open for first time in this millennium

Rafael Nadal has joined the list of players to opt out of the US Open for fears of COVID-19 pandemic. The reigning champion has expressed fears about travelling to the USA due to the novel…

Dubai-based company bags all Lanka Premier League commercial rights

Dubai-based company bags all Lanka Premier League commercial rights

Dubai-based Innovation Production Group (IPG) has bagged all major commercial rights for the upcoming Lankan Premier League. The tender for the sale of rights of Sri Lanka Cricket and the Lanka Premier League included broadcast…

Bundesliga willing to revive Delhi football; corporates want elite product

Bundesliga willing to revive Delhi football; corporates want elite product

The top-flight German professional league, Bundesliga is game for reviving the sports in the Indian national Capital. Football Delhi’s endeavour to bring back the golden days of the game in the Capital has got a…

Anti-China sentiment, State behind Vivo’s IPL exit?

Anti-China sentiment, State behind Vivo’s IPL exit?

Vivo is out of the IPL sponsorship deal. The Board of Control for Cricket in India will float fresh tenders to find a replacement. This is what we all have come to know since Tuesday…

IPL 2020: A ₹ 440 crore setback; VIVO on its way out

IPL 2020: A ₹ 440 crore setback; VIVO on its way out

The Indian Premier League 2020 is in for a ₹ 440 crore setback. The IPL title sponsor VIVO has optged out of the deal, at least for this year. Two days after the IPL Governing…

Whistle blower objects to BCCI bid for extension for Ganguly, Shah

Whistle blower objects to BCCI bid for extension for Ganguly, Shah

An application has been filed in the Supreme Court to derail the Board of Control for Cricket in India’s plans to allow Sourav Ganguly and Jay Shah to complete three years in the BCCI office.…