At the heart of Mastercard’s sponsorship of ICC Men’s Cricket World Cup 2023 lies a very carefully curated theme centred around its cardholders and India’s innumerable cricket fans. Titled ‘Har Fan Hai Priceless’ (every fan is priceless), the campaign brings fans several tangible benefits, such as the opportunity to watch the match from a prime spot in the stadium, avail complimentary VIP tickets, experience post-match awards ceremony from the field, book tickets before they are open to all through a pre-sale window, and a lot more.
The company has invested significantly in cricket in the last one year. The ‘Har Fan Hai Priceless’ campaign aims to enhance the experience of cardholders and strengthen the brand in India.
Commenting on it, Gautam Aggarwal, Division President, South Asia, Mastercard, explains: “Mastercard is committed to provide its cardholders unforgettable experiences during cricket’s biggest festival. When fans see the company consistently investing in the sport to create memorable moments for them, it adds to brand affinity and enhances card usage. Mastercard has always brought people closer to their passions, be it sports, travel, culinary among others.”
As part of ‘Har Fan Hai Priceless’ campaign, Mastercard brought the coveted World Cup trophy to its customers, partners, and employees across several Indian cities. The company has also put together a carefully curated list of experiences to make this World Cup memorable for its cardholders.
Some of the key experiences include:
Mastercard Experience Box: Eight selected Mastercard cardholders get to watch the match from the comfort of a sofa which is strategically placed in the stadium for the best view of the field.
Mastercard Beyond the Boundary Experience: Two Mastercard cardholders get to watch the two teams taking part in the National Anthem from the boundary. Additionally, they get a VIP ticket each along with a chance to take a selfie with the coveted World Cup trophy.
Mastercard Flagbearer Program: Ten children of Mastercard cardholders get to be on the field with the National flag ahead of the National Anthem. Additionally, they get a complementary match ticket.
Mastercard Match Day Experience: One Mastercard cardholder gets a VIP ticket along with the opportunity to watch the post-match awards ceremony from the field.
Mastercard has also partnered with multiple merchants to provide exciting offers and deals on food, merchandise, and a lot more during the World Cup. Further, cardholders get a 24-hour window to book match tickets before they are opened to the public. These experiences reiterate the company’s strong association with cricket and its commitment to fans.