“Return to Sport” is at the heart of a new adidas campaign video, which inspires hope and optimism amidst the global novel Coronavirus threat. The film released exclusively by adidas employees is branded “Ready for Sport”.…
Indian Olympic Association president Narinder Batra has reiterated that the nation is committed to bid for the hosting rights of the 2032 Olympic Games. Efforts to bring the Olympics to India for the first time…
Dream Sports, the Dream11, FanCode and DreamX brand owner company, has announced the appointment of Dev Bajaj as Chief Corporate Development Officer. Bajaj will lead investments and drive global strategic partnerships in Fantasy Sports, SportsTech, Gaming…
Performics India has bagged the digital media and analytics mandate for Mobile Premier League (MPL). The mandate is earned in a tightly-contested multi-agency pitch, which saw participation from leading agencies. This successful pitch, along with…
Sports marketing firm Baseline-Ventures has added another colt to its pool of talent with the signing of India Under-19 captain Priyam Garg. The company had in March also signed Indian women cricket team’s teen sensation…
Despite prevailing novel coronavirus threat, the Abu Dhabi T10 League schedule has been confirmed from November 19 to 28 this year. The league in the shortest format of cricket, however, will take place at the…
Fund-starved Pakistan Cricket Board is making a desperate bid to get best possible deal for media rights for the next four-year cycle. The PCB has invited bids for hiring a consultant company to drive the…
The England and Wales Cricket Board if fearing that in a worst case scenario it might suffer damages of up to £ 380 million due to the impact of the COVID-19 pandemic. The fear has…
Insurance industry worldwide will have to shell out $6 billion in claims on account of the cancelled sports events due to the novel Coronavirus pandemic. The bill might have gone up many fold, but a…