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Return of sports at heart of adidas campaign

Return of sports at heart of adidas campaign

“Return to Sport” is at the heart of a new adidas campaign video, which inspires hope and optimism amidst the global novel Coronavirus threat.  The film released exclusively by adidas employees is branded “Ready for Sport”.…

India firm of 2032 Olympics bid despite COVID-19 setbacks

India firm of 2032 Olympics bid despite COVID-19 setbacks

Indian Olympic Association president Narinder Batra has reiterated that the nation is committed to bid for the hosting rights of the 2032 Olympic Games. Efforts to bring the Olympics to India for the first time…

Kalaari Capital’s Bajaj joins Dream11 parent company Dream Sports

Kalaari Capital’s Bajaj joins Dream11 parent company Dream Sports

Dream Sports, the Dream11, FanCode and DreamX brand owner company, has announced the appointment of Dev Bajaj as Chief Corporate Development Officer. Bajaj will lead investments and drive global strategic partnerships in  Fantasy Sports, SportsTech, Gaming…

Performics India bags Mobile Premier League digital mandate

Performics India bags Mobile Premier League digital mandate

Performics India has bagged the digital media and analytics mandate for Mobile Premier League (MPL). The mandate is earned in a tightly-contested multi-agency pitch, which saw participation from leading agencies. This successful pitch, along with…

Baseline Ventures inks deal to represent Priyam Garg

Baseline Ventures inks deal to represent Priyam Garg

Sports marketing firm Baseline-Ventures has added another colt to its pool of talent with the signing of India Under-19 captain Priyam Garg. The company had in March also signed Indian women cricket team’s teen sensation…

Abu Dhabi T10 league scheduled for November

Abu Dhabi T10 league scheduled for November

Despite prevailing novel coronavirus threat, the Abu Dhabi T10 League schedule has been confirmed from November 19 to 28 this year. The league in the shortest format of cricket, however, will take place at the…

PCB advertises to hire consultant for media rights sale

PCB advertises to hire consultant for media rights sale

Fund-starved Pakistan Cricket Board is making a desperate bid to get best possible deal for media rights for the next four-year cycle. The PCB has invited bids for hiring a consultant company to drive the…

Coronavirus could cost ECB £380m: Tom Harrison

Coronavirus could cost ECB £380m: Tom Harrison

The England and Wales Cricket Board if fearing that in a worst case scenario it might suffer damages of up to £ 380 million due to the impact of the COVID-19 pandemic. The fear has…

COVID-19 to cost insurance industry $6bn for cancelled sports events

COVID-19 to cost insurance industry $6bn for cancelled sports events

Insurance industry worldwide will have to shell out $6 billion in claims on account of the cancelled sports events due to the novel Coronavirus pandemic. The bill might have gone up many fold, but a…