Indian clothing brand Blackberrys has been signed as the “Official Ceremonial Partner” by the Paralympic Committee of India (PCI) for the upcoming fourth Asian Para Games, scheduled to be held in Hangzhou, China later this month.
As part of the partnership, Blckberry will dress Paralympic athletes and representatives of India travelling for the championship, scheduled between October 22 and October 28.
In a press meet on the sendoff ceremony held in New Delhi on Thursday, Blackberrys unveiled and handed over the Official Ceremonial Suit to the attending athletes Parul D Parmar (Para Badminton) and Amit Saroha (Para Discus and Club throw) and PCI delegates. Gursharan Singh, Chef de Mission, Satyanarayana, Chairperson – Para Athletics, Nikhil Mohan- Co-Founder and Director of Blackberrys; Rajesh Sethuraman Vice President- Brand Experience at Blackberrys; Praveen Gupta General Manager – Supply Chain at Blackberrys and para-athletes Parul D Parmar (Para Badminton) and Amit Saroha (Para Discus and Club throw) were the dignitaries who graced the event.
Commenting on the development, Gursharan Singh, Secretary-General of the Paralympic Committee of India, said: ”Our primary mission at the Paralympic Committee of India (PCI) is to foster inclusivity and excellence in para-sports. Aligned with Blackberrys’ ethos of ‘Keep Rising,’ this partnership exemplifies our shared commitment to determination, resilience, and the relentless pursuit of excellence. It encapsulates our unwavering belief in the potential of our para-athletes and mirrors Blackberrys’ inspiration for individuals to ‘Keep Rising’ through their product innovation and fit.This successful collaboration symbolizes our collective dedication to the spirit of sportsmanship and achievement, inspiring Team India to triumph at the Asian Para Games”
India will be participating in as many as 17 sports of the 4th Asian Para Games like Archery, Athletics, Badminton, Blind Football, Boccia, Canoe, Chess, Cycling, Judo, Lawn Ball, Powerlifting, Rowing, Shooting, Swimming, Table Tennis, Taekwondo and Wheelchair Fencing.