Rajasthan Royals have roped in APIS Honey as the ‘leading headgear partner’ for the upcoming edition of the Indian Premier League.
As part of the deal, APIS Honey will get to associate with the leading international cricketers like Steven Smith and Robin Uthappa. The team will support the brand logo on their headgear – helmet and cap for the IPL 2020.
Through this partnership with Rajasthan Royals and their presence in the IPL, APIS Honey will eye to accentuate their stand for a health-driven lifestyle, impacting lives positively and disseminating the importance of healthy living.
“During the pandemic, health has taken centre stage in everyone’s lives. Moreover, from washing hands to maintaining a reasonable distance with people outside, to adopting a healthy lifestyle with healthy eating has become the mantra for the people to increase immunity naturally. The synergy between both the brands to work together and drive the message for health is something we are really looking forward to. Rajasthan Royals is one of the most exciting teams in the league boasting a brilliant combination of young Indian talents with International superstars of the game and we look forward to a great association,” said APIS MD Amit Anand.
“One of the best products we can consume for good health is honey which has proven health & medicinal benefits. The importance of Honey is once again in limelight as an effective natural therapy that is capable of reducing acute inflammation through encouraging immune response. Several studies have proved its potential healing capability against numerous chronic diseases/conditions. Even taking honey daily with a lukewarm glass of water has great benefits and helps maintain energy levels.”
Rajasthan Royals’ star batsman, Robin Uthappa added: “As a sportsperson staying healthy and fit is imperative and honey is a really important ingredient for that in our everyday lives. Today, given the situation, health is the topmost priority for almost everyone. Having APIS in the Royals family is brilliant and more importantly, it sends out an important message surrounding health and the need to embrace a healthy life, not just for people involved in sport but for every individual. It’s good to sport a brand which is involved in the promotion of health and using the medium to good effect.”