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CPL 2020: Prime time matches, Hindi commentary for Indian audience

CPL 2020: Prime time matches, Hindi commentary for Indian audience

The Caribbean Premier League 2020, scheduled to start on August 18, Tuesday, will have a several new attractions for the Indian cricket fans. More than 40% of games will be starting at the broadcast prime…

IPL 2020: Tata front runner for title rights; Dream11 strong contender

IPL 2020: Tata front runner for title rights; Dream11 strong contender

It was not easy for the Board of Control for Cricket in India to persuade the Tata Group to associate with the Indian Premier League 2020 as the title sponsor. The brand that sponsored Indian…

IPL 2020: Rajasthan Royals rope in personal hygiene brand ‘Niine’

IPL 2020: Rajasthan Royals rope in personal hygiene brand ‘Niine’

Rajasthan Royals have roped in women’s personal hygiene brand Niine as a team sponsors for the Indian Premier League 2020. Indian Premier League side Rajasthan Royals have roped in women’s personal hygiene brand Niine as…

Dhoni announces retirement from international cricket

Dhoni announces retirement from international cricket

Mahendra Singh Dhoni, who will be leading Chennai Super Kings, in the Indian Premier League, has announced retirement from all forms of international cricket. The announcement has come a day after the Chennai Super Kings…

‘Captain Cool’ the hottest property for brands

‘Captain Cool’ the hottest property for brands

In the end, the announcement was devoid of any hoopla. MS Dhoni could have chosen any platform or stage for the announcement. But he chose Instagram to tell the world of the all-important decision in…

Raina follows Dhoni into retirement from international cricket

Raina follows Dhoni into retirement from international cricket

Suresh Raina had followed his captain Mahendra Singh Dhoni to bid adieu to international cricket. In a rare example of two greats leaving the global cricket scene simultaneously, Raina announced his retirement an hour after…

Tech is muscling in to take centre stage for sport in the post-COVID world

Tech is muscling in to take centre stage for sport in the post-COVID world

Sports, across borders, has been about passion that the fans display. The ability of sport to connect with fans has been the cornerstone for brands to associate with them. Across various sports and borders, tech…

CPL 2020 revise fixtures; first match from 7:30 pm IST

CPL 2020 revise fixtures; first match from 7:30 pm IST

The start time for Hero Caribbean Premier League (CPL) weekend fixtures have been revised. Cricket fans and broadcaster in India will benefit as the day matches on the majority of the matches will now start…

IPL Title Sponsorship bid: Tata Group, Patanjali join race

IPL Title Sponsorship bid: Tata Group, Patanjali join race

TataGroup is emerging as a strong contender for the Indian Premier League 2020 title sponsorship rights despite joining the race late. The five-way tussle for the hottest sponsorship property of Indian sports will also see…

Byju’s out; MPL to be on Knight Riders front jersey in twin deal for IPL , CPL

Byju’s out; MPL to be on Knight Riders front jersey in twin deal for IPL , CPL

Byju’s association with Kolkata Knight Riders is over even before coming into effect. The e-learning brand, which was roped in to replace Nokia as the KKR principal sponsor, has opted out of the team. Mobile…