Former NBA All-Star Baron Davis and hip-hop mogul Percy “Master P” Miller are in talks to purchase Reebok. A price of approximately $2.4 billion is being demanded by parent company Adidas. Reebok’s cultural relevance has gone…
Adidas is reportedly heading to sell its Reebok business. The news had reportedly helped Adidas share gain 3.4% in Frankfurt trading. The German sportswear and footwear brand has acquired brand Reebok in a $3.8 billion…
The German global footwear brand adidas has launched its fastest-ever running shoe – ‘The Adizero Adios Pro’. With a unique combination of new innovations like Lightstrike PRO and Energy Rods, this pair is made for…
Leeds United has announce adidas as the official kit partner from the 2020-21 season in a record-breaking deal for the club. As part of the deal adidas will produce playing and training kit for all…
Responding strongly to racial discrimination against African-Americans, German multinational sports brand adidas has pledged to invest $ 20 million in its “Black communities”. Influenced by the worldwide movement against racism, the decision will also see…
“Return to Sport” is at the heart of a new adidas campaign video, which inspires hope and optimism amidst the global novel Coronavirus threat. The film released exclusively by adidas employees is branded “Ready for Sport”.…