The Indian Premier League tour parties will start arriving in the United Arab Emirates from today (Thursday). Rajasthan Royals and Kings XI Punjab will be the first to touch down the UAE, where the IPL…
There is a technical glitch to be cleared before the Board of Control for Cricket in India could officially confirm Dream11 as the title sponsor of the Indian Premier League. IPL Governing Council chairman Brijiesh…
The Dream11 is here to stay as the Indian Premier League title sponsor till 2022. But there is a rider. The IPL title at present was vacant only till December 31, 2020. The leading fantasy…
Baba Ramdev’s Patanjali Group has ridden the Indian Premier League title sponsorship bid procedure to grab headlines without even spending a penny. Yes. Without even investing a penny. The Patanjali Group, which fanned speculation with…
It was not easy for the Board of Control for Cricket in India to persuade the Tata Group to associate with the Indian Premier League 2020 as the title sponsor. The brand that sponsored Indian…
Rajasthan Royals have roped in women’s personal hygiene brand Niine as a team sponsors for the Indian Premier League 2020. Indian Premier League side Rajasthan Royals have roped in women’s personal hygiene brand Niine as…
Sports, across borders, has been about passion that the fans display. The ability of sport to connect with fans has been the cornerstone for brands to associate with them. Across various sports and borders, tech…
TataGroup is emerging as a strong contender for the Indian Premier League 2020 title sponsorship rights despite joining the race late. The five-way tussle for the hottest sponsorship property of Indian sports will also see…
Byju’s association with Kolkata Knight Riders is over even before coming into effect. The e-learning brand, which was roped in to replace Nokia as the KKR principal sponsor, has opted out of the team. Mobile…
Cricket Australia has named a 21-member squad for the tour of England to play two ‘White Ball’ series in September. The touring party includes 12 players with contracts from the Indian Premier League teams. Majority…
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